Hello Thrivers
Is your business ready for digital 2.0 revolution and 4.0 industrial revolution? I'm proud to say Thriving.Network is. When we started our business publication, Thriving Magazine, we were distributing via exclusive books and spar outlets nationwide, we saw how hard it was to get our publication listed in major retailers as the industry was too monopolised. We knew right away that print was a means to an end. When we made the decision to go fully digital, it was the best decision we made. Not only could a national and international audience get access to our product but it also opened us to the world of endless digital possibilities.
Through our Thriving.Network app, we are able to see who our readers are, we know which companies they own, and can instantly communicate with them through push notifications. We are now able to offer video content through Thriving TV that we host within our platform and run in-app adverts for businesses with advert packages. We are able to see how many people clicked on those adverts and direct users to purchasing pages of those sites. This creates an instant Return on Investment unlike with print, where we got a report a month after the magazine was off the shelves.
So this truly allows us to disrupt and innovate in this business media space by launching multiple products linked to our magazine that we could not achieve through traditional magazine print media.
Thriving Marketplace, where buyers from corporates meet with our SME entrepreneurs to diversify their supply chain; and Thriving Store, where our entrepreneurs get access to discounted B2b products; Thriving Finance where our entrepreneurs get access to bridging and asset finance... These are a few of the products we are introducing to disrupt our industry.
The same way we see that we are disrupting the business media space, Gareth Cliff is disrupting the commercial radio space by becoming a leader in streaming and podcasting radio in Africa. He is set to take his business model international which is something that is so true with digital platforms. They allow you to scale so quickly with less and sometimes no restrictions. On the other hand, when I spoke to Rina (Gareth Cliff's business partner), she informed me that only now, after 5 years of running their business, are people starting to understand what is it that they do. So this tells me that just like any other business that disrupts and innovates within its industry, you have to create a market where none existed before, and most of the time adoption is slower. But once the mainstream catches on, you manage to achieve exponential growth.
So the question is, how are you disrupting the industry you are trading in? Are you willing to be patient and quickly change product according to your clients' needs in order to disrupt? If not, you will surely be disrupted.
