A traveling experience inspired a mother to start her own business. “I was a parent of two children at the time 2 years old and 4 months old, in South Africa that time I was relying on my sister on what to do because she has children, my mother, my in-laws, and magazines. I remember going to buy the maternity items such as bags before going to the hospital, I could not find things I want and others I never heard of, that is when after seeing the baby show in London I realized there is a need here in South Africa as well”.
I needed a huge deposit for the dome and I didn’t have a lot of money then but I used my savings as I had no children at that time. I didn’t go to the bank and asked for the loan. I had the smart way to pay the venue a minimal account to secure the venue or things that I needed for the event.
I think it’s making sure they see you as reliable, they understand your background. Nobody knew me in the baby industry and I had to teach them about me. All my actions spoke for me on what I could deliver. My first show had about 90 exhibitors and 22 000 visitors that was a great first time.