Succeeding In The E-commerce sector

Succeeding In The E-commerce sector

Written by Thriving Team

How to set-up a successful e-Commerce business

ByAnn Kleynhans

E-Commerce business is one of the most profitable in the world with online retail sales that will eventually surpass old-fashioned walk-in retail stores. It is important to the business plan knowing what products and services you want to sell. Define a niche you are passionate about.

Preparing your business plan with all the business pillars will determine your success during the inception of the start-up. Looking at focused areas, taking finances and budgets into consideration and avoid overspend that can create challenges when starting and running the business.

Funding your business could be one of the challenges, but an online business can be built on a low cost e-commerce website until you have gained enough practical experience with a revenue stream from your start-up.  The advantages of an e-Commerce website is the opportunity to reach customers 24/7 – storefront that is always accessible to customers.

Careful planning and protection are vitally important when developing sales and a marketing strategy considering basic risks and difficulties by understanding the customer needs, competitor’s edge and cybercrime activities.  Social media is a powerful tool to promote your business and products with increasing profits. When starting your e-commerce business you also have to adhere to the legislation and legal requirements.

Online selling is by far more difficult in deal closing due to the absence of a representative with a personal touch.  Consider a strong unique selling proposition (USP) with an amazing first impression for the website.  Create a mind blowing “Home /About Us” page with simple site navigation and quality visual to entice interest. I advocate live chat to help potential clients make a decision by targeting the appropriate visitor with a matching product and asking for feedback to improve the business.

Developing a successful search engine optimisation (SEO) to drive traffic to your site and attract the best client for the right product is important. Associate the individual pages on your site, with three targeted keywords per page to yield a good result and boost your site.  Familiarise yourself with “black hat” tactics and understand the consequences and know what is legitimate.  This will ensure that your site ranks well and that search engines can index your site with ease.

Invest into a good SEO company and enjoy the benefits. Use links that point to many different pages in your site to take clients directly to the page where they can find what they are searching.  Should you allow other sites to link to your website or pages ensure you familiarise yourself with reciprocal linking that can lead your site to low traffic or undesirable pages.

Good content differentiates your website and attracts visitors to share your pages on social sites linked to your web pages.  Investing time and effort in your content will bring rewards, as search engines need content to index.  Create interesting videos showing the use of your products and testimonials from satisfied customers.

Your home page is your shop window, and represents the entire website. Use the page to promote your top selling products, sales offers, and other products on your site.  Always be clear with detailed description of your products, to avoid any disappointments.  Keep the checkout process simple.

When a visitor of your site has made a commitment to buy your products take this opportunity to up-sell other products during the checkout stages.  Your customer can’t visualise and feel the product, therefore implement a good return policy that will give them more assurance in your product.

In conclusion features of speed, security and simplicity should be taken into consideration when setting up your online business which all add value to the whole online user experience.