Franchise giant forged through Adversity

To save her family from insolvency, Anat Apter unwittingly started a journey to establish one of South Africa’s well-known franchises. When her husband told her about 25 years ago their family was heading for insolvency and that she needed to think of something because he had run out of ideas, Apter remembered her mother’s words while growing up in Israel, “If you ever need cash fast, go sell falafel.”